Beauty

Creator marketing for beauty brands, in one workspace.

Skincare, make-up, haircare and fragrance teams find and vet creators, seed product, review every post and report on results in one white-label workspace. Companion and six agents prepare each decision, and a person approves.

Used by teams at
L'Oréal
Unilever
Shiseido
Estée Lauder Companies
Coty
Puig
Amorepacific
Colgate-Palmolive
Orveon
Boots
For beauty teams

What beauty teams run on Odore.

From the first seeding kit to the report that shapes the next brief.

  • 01

    Find creators who fit the brief

    Discovery ranks 350M+ profiles across Instagram, TikTok and YouTube against your brief, by audience, content and engagement, with the reason written down.

  • 02

    Vet before you invite

    The Safety agent scores image, text and audio across a creator's linked accounts and rescans on a schedule. A reviewer confirms each vetting verdict.

  • 03

    Seed product that arrives right

    Odore packs product, insert and sizing to the brief, one kit per creator, then ships it in 63+ markets and tracks it to the door.

    Creator seeding
  • 04

    Check every post

    Each post is checked for the brief's hashtags and mentions, competitor mentions and safety, and for disclosure against each market's ad rules, such as ASA and FTC.

  • 05

    Bring in professionals

    Licensed professionals join your own branded app beside your creators. They upload a licence at sign-up, and a reviewer checks it.

    Professional communities
  • 06

    Report on what worked

    Build a report once and send it daily, weekly or monthly, internal or client-safe. Companion reads the results and suggests the next brief.

Global haircare brand

One haircare programme, run by regional teams on Odore.

These figures come from one programme: a single creator community across 12 markets.

Markets
12
Creators
80,000
Pieces of content from this programme
110,000
Earned media value*
$20M+

*Earned media value is a modelled estimate using Odore's methodology. It is not revenue. Read the customer stories

Tell us about your beauty brand.