Home care

Creator marketing for home care brands, from seeding to reporting.

Cleaning, laundry and home fragrance teams find creators, ship them product, review every post and report on results in one white-label workspace, with kits shipped by Odore in 63+ markets.

Used by teams at
L'Oréal
Unilever
Shiseido
Estée Lauder Companies
Coty
Puig
Amorepacific
Colgate-Palmolive
Orveon
Boots
For home care teams

What home care teams run on Odore.

Product in creators' hands, and every result back in one place.

  • 01

    Creators who fit the brief

    Discovery filters 350M+ profiles by audience, content and engagement and ranks them by fit, with the reason written down.

  • 02

    Stock against claims

    Can fulfil shows how many more kits your stock covers before you invite the next group of creators.

    See Fulfilment
  • 03

    Every parcel tracked

    Claimed, packed, shipped, in transit or delivered: each kit carries one status, and delivery is written to the creator's profile.

    Creator seeding
  • 04

    Every post checked

    Each post is checked for the brief, competitor mentions and safety, and for disclosure against each market's ad rules.

  • 05

    Reports built once

    Build a report once and send it daily, weekly or monthly. Companion reads the results and suggests what to change in the next brief.

  • 06

    Specialists when you need them

    Odore Specialists can launch the programme, run it alongside your team, or step in for a busy quarter, a new market or a big launch.

    Meet the Odore Specialists
On Odore

One white-label workspace for enterprise brands.

Built for enterprise brands in any category and any market, and the agencies that work with them.

profiles in Discovery
350M+
shipping markets
63+
pieces of content
10M+

Read the customer stories

Tell us about your home care brand.