The creator and influencer marketing platform behind every relationship.
Find and check creators, brief them, review their posts and report on results, in one workspace under your brand. Companion and six AI agents prepare each step, and a person approves.
Discovery, vetting and history, in one profile.
Discovery ranks 350M+ profiles against your brief with a written reason. Vetting scores each creator before invite and keeps rescanning. Everything lands on the creator's profile.
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Discovery
350M+ profiles across Instagram, TikTok and YouTube, filtered by audience, content and engagement and ranked by fit, with the reason written down.
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Vetting and safety
The Safety agent reads image, text and audio across all of a creator's linked accounts and scores six categories: hate speech, sexual content, violence, misinformation, minors and AI-generated content. Thresholds are yours to set, rescans run on a schedule, and a reviewer confirms each vetting verdict.
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The profile
Channels, scores with reasons, notes, conversations, campaigns, rewards and the channel each creator prefers. It stays with your brand after the campaign ends, with one profile across your brands.
Six agents prepare the work. A person decides.
Companion answers questions about creators, campaigns and the queue, with its sources. Six agents score, rescan, draft and propose in scopes you set.
Answers with sources
Each answer cites Analytics, the Review desk or a profile, says what is missing, and ends with a next step.
Scopes you approve
Each agent records its work for your review, or acts once you switch a scope on, and reversible actions can be undone. Proposals wait in the Review desk until a person approves.
How we handle AI and dataSix agents, one job each
- Safety agentScores profiles and posts across image, text and audio, with a written reason.
- Discovery agentFinds new creators across 350M+ profiles and ranks them against your brief.
- Monitoring agentRescans members on a schedule and flags when a score drifts.
- Campaign agentDrafts messages and schedule changes, and a person approves before anything sends.
- Audience agentProposes segments and who to invite next.
- Operations agentTracks every kit and the stock against claims, and flags delays to your team.
Steps, points and sign-off, set per campaign.
Each campaign holds its brief, steps, creators and reviewers. Sign-off runs in stages, every decision is recorded, and kits ship from the same screen.
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Steps and points
Each step says what to post, where and by when, with points if you run rewards.
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Sign-off in stages
Sequential or parallel stages, assigned reviewers, and a history of who signed off what and when.
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Kits inside the campaign
Kits, orders and deliveries sit inside the campaign, shipped by Odore. The Operations agent tracks every kit and the stock against claims, and flags delays to your team.
See Fulfilment - 04
Who to invite next
The Audience agent proposes creators who fit the brief. A person approves before anything is sent.
Reach creators on their own channels.
Message creators directly by email, WhatsApp and push, or give them your own branded app. WhatsApp replies and email opens land on each creator's profile.
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Direct communication
Email, WhatsApp and push, straight to each creator
Briefs, invites and reminders go out once from Studio, on the channel each creator uses. The Campaign agent drafts each message, and nothing is sent until a person approves. Push comes from your own branded app.
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Your own branded app
The creator app in your brand
Your colours, pages and domain, published from a draft. Creators and professionals in the same app, with one profile across your brands. Professionals upload a licence at sign-up, and a reviewer checks it.
Every post reviewed, every result reported.
Studio collects every post and checks it against its brief. Analytics turns the approved posts into reports built once and sent on a schedule.
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Checked on arrival
Each post is checked for the brief's hashtags and mentions, competitor mentions and safety. Disclosure is checked against each market's ad rules, such as ASA and FTC. Usage rights are tracked on every post. A reviewer then approves it or requests changes in the Review desk.
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One library
Every post from every campaign, filtered by campaign, creator and safety, with its checks beside it.
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Reports built once
Choose the metrics, dimensions and window, save the report, and send it daily, weekly or monthly, internal or client-safe, as PDF and CSV.
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Results point to the next brief
Companion reads the results and suggests a brief change with its sources, and a person adds it. Each outcome is written back to the creator's profile, so the next suggestion is better informed.
Also in the workspace.
What runs underneath: audiences, intake, access and the record of every change.
Segments
Saved audiences by profile, behaviour, content and preference, kept up to date as creators change.
Pipeline
Imported profiles and applicants, scanned and waiting on a membership decision.
Intake forms
Capture creators, professionals and customers from your own channels, with consent recorded.
Roles per brand
Admin, Analyst and Viewer access, set brand by brand.
Audit log
Who decided what, and when, for every sign-off and change.
Partner API
Send creator profiles for assessment from your own systems and read the decisions back, with signed webhooks.
ISO 27001 certified. Certified B Corporation. White label by default.
The questions teams ask first.
Short answers. A demo covers the rest, in your own workspace.
What is Odore?
A white-label creator platform for enterprise brands. Your team finds and vets creators, runs campaigns, reviews every post and reports on results in one workspace, with kits shipped by Odore and Odore Specialists when you need them. Odore was founded in London in 2019.
Is Odore an influencer marketing platform?
Yes. Odore is an influencer and creator marketing platform, also called influencer relationship management (IRM) or creator relationship management software. It covers creator discovery and vetting, product seeding and gifting, ambassador and advocacy communities, content review, campaigns and reporting, with Fulfilment in 63+ markets.
Who is it for?
Enterprise brands that work with creators, whatever they sell and wherever they sell it, and the agencies that work with them. Each brand has its own roles, so your team, your agency and Odore Specialists can work in one workspace.
How does Odore use AI, and who decides?
Companion answers questions with its sources. Six agents, Safety, Discovery, Monitoring, Campaign, Audience and Operations, score, rescan, draft and propose inside the scopes you approve. Every score is advisory, and a person approves before anything is decided or sent.
Where do creators and data live, and who owns them?
In your own white-label workspace. Each creator has one profile across your brands, with their posts, messages and results, and it stays with your brand after a campaign ends. Your creators and your data belong to you.
Which markets do you cover, and do you ship product?
Discovery covers 350M+ creator profiles across Instagram, TikTok and YouTube. Odore ships creator kits in 63+ markets: we take in your product, build each kit, ship it and track it to the door, inside the platform.
See FulfilmentCan our agency work in Odore with us?
Yes. Each brand has its own roles, so your agency works in the same workspace, on the same creator profiles, with its own reviewers in sign-off. When the work moves between teams, the profiles and history stay with your brand.
What security certifications does Odore hold?
Odore is ISO 27001 certified and a Certified B Corporation. Roles per brand, an audit log, SSO with MFA and SCIM provisioning are set out for your review, and the DPA, MSA and order form are available on request.
Security and trust
See your own creators in the workspace.
Odore's creator strategists, community managers, fulfilment coordinators and content and reporting analysts launch the workspace with you, run it alongside your team or step in when needed, inside your workspace.