Creating Viral Buzz with Nano & Micro Creators

A leading global skincare brand partnered with Odore to boost social visibility and drive advocacy for a hero product launch aimed at Gen Z consumers. The brand had strong retail distribution but wanted to strengthen its direct connection with customers online—especially through authentic voices and community-driven content.

Objectives

Our goal is to create thoughtful, functional, and aesthetically balanced spaces tailored to the needs and lifestyles of our clients.

Maximize Visibility

Drive a spike in organic share of voice during launch wee

Access Any Creator, Anywhere

Activate a diverse, credible group of creators

Content that Connects

Generate engaging, unfiltered product content

Loyalty that Lasts

Build long-term loyalty and brand affinity among new customers

Book a Demo

HowWe did it

Massive Creator Activation

Recruited and briefed 8,000 nano and micro creators through the Odore platform

Trend-Optimized Content

Integrated trending audio and visual formats optimised for TikTok and Reels

Real-Time Performance Tracking

Tracked content, engagement, and creator performance in real-time

Strategic Advocacy Journey

Structured a multi-phase advocacy mission—starting with teaser content, followed by reveal and results-driven storytelling

Balanced Brand Authenticity

Provided flexible content guidelines to keep tone authentic while ensuring brand consistency

Results

1.2M+

Engagements within the first 48 hours of launch

7,800+

Pieces of unique UGC

Increase in brand mentions during the campaign window

Content shared by creators saw 3x higher engagement rates compared to brand-owned posts

Coverage

Post-campaign, the brand extended long-term collaborations with top-performing creators

Other Case Studies

Launching a Viral Moment with a Creator Challenge

A prestige fragrance brand was preparing to launch a limited-edition scent and wanted to generate buzz beyond traditional PR and influencer seeding. They worked with Odore to launch a creator challenge designed to go viral, using storytelling and aesthetic-led content to drive shareability.

Fragrance

U.S.

View Case

Turning Superfans into Brand Advocates

A cult-favourite haircare brand wanted to deepen its connection with loyal customers by giving them a platform to become true brand ambassadors. Rather than focusing on paid influencers, the brand partnered with Odore to identify real superfans and activate them through creator-style content missions

Haircare

View Case

Scaling Global Advocacy Across 30+ Markets

A premium cosmetics brand sought to activate its global creator community to support the relaunch of a bestselling product line. With distribution spanning globally, the brand needed a way to streamline creator engagement, amplify social buzz, and generate authentic content that resonated locally but felt globally cohesive

Colour Cosmetics

Global

View Case

View All Cases