How we worked with Parfums de Marly to launch their new fragrance
Founded in 2009 by French history and fragrance enthusiast Julien Sprecher, luxury perfume brand Parfums de Marly celebrates 18th-century decadence. Hosting a range of high-end fragrance products, from body creams to shower gels, Parfums de Marly captures refined scents and delivers them to customers through a bespoke and ornate experience.
Goals & Objectives
Parfums de Marly launched a sampling campaign across the UK, USA and Europe to promote their best-selling fragrance, Delina. The key objectives were to drive awareness, sales, and gain new leads.
By utilising their Instagram account and CRM database, Parfums de Marly was able to re-target existing customers and reach new customers across multiple markets.
They also gained valuable insights and customer data through Odore’s customisable survey interfaces.