How Tata Harper collected valuable first party data on their customers

Tata Harper Skincare launched a paid media campaign to promote their Superkind collection, driving traffic to a dedicated landing page that educated customers, collected first-party data, and enhanced customer profiling for future retargeting.

Objectives

Our goal is to create thoughtful, functional, and aesthetically balanced spaces tailored to the needs and lifestyles of our clients.

The Company

Tata Harper Skincare is a luxury, eco-friendly beauty brand founded by Colombian entrepreneur Tata Harper in 2010. Renowned for its commitment to using 100% natural, non-toxic ingredients, the brand offers a wide range of high-quality skincare products that cater to various skin concerns.

Tata Harper Skincare emphasizes transparency and sustainability, sourcing its ingredients ethically and utilizing environmentally-conscious packaging. With a strong focus on clean beauty, the brand has earned a loyal following among those seeking effective, natural skincare solutions.

Goals & Objectives

Tata Harper aimed to attract a deeply engaged audience by gaining a detailed understanding of their customers' skincare concerns and beyond. They sought to acquire first-party data that could be used for future retargeting.

Our Approach

We collaborated with Tata Harper to introduce their new Superkind collection. Our objective was to use paid media to direct visitors to a specific landing page showcasing the Superkind collection. This page informed customers about the latest product line, provided tutorials on product usage, and gathered customer preferences. By incorporating these questions, Tata Harper enriched their database and enhanced customer profiling.

Book a Demo

HowWe did it

Develop

Tata Harper developed an interactive microsite with customer preference questions using our design studio in just a few hours.

Segmentation for retargeting

The customer data gathered from this experience was stored on the Odore platform, enabling future retargeting and segmentation.

Integrated

They integrated the microsite into their website, offering visitors a personalized experience.

Results

This approach was highly successful, providing Tata Harper with detailed insights into its customers. The team encountered some surprising results, which helped them refine their overall marketing strategy.

61%

Of their customers were worried about ageing skin.

80%

Opt-in rate

97%

Completion rate

Other Case Studies

Launching a Viral Moment with a Creator Challenge

A prestige fragrance brand was preparing to launch a limited-edition scent and wanted to generate buzz beyond traditional PR and influencer seeding. They worked with Odore to launch a creator challenge designed to go viral, using storytelling and aesthetic-led content to drive shareability.

Fragrance

U.S.

View Case

Turning Superfans into Brand Advocates

A cult-favourite haircare brand wanted to deepen its connection with loyal customers by giving them a platform to become true brand ambassadors. Rather than focusing on paid influencers, the brand partnered with Odore to identify real superfans and activate them through creator-style content missions

Haircare

View Case

Scaling Global Advocacy Across 30+ Markets

A premium cosmetics brand sought to activate its global creator community to support the relaunch of a bestselling product line. With distribution spanning globally, the brand needed a way to streamline creator engagement, amplify social buzz, and generate authentic content that resonated locally but felt globally cohesive

Colour Cosmetics

Global

View Case

View All Cases