How Urban Decay used Odore to drive awareness around Black Friday

Urban Decay launched a Facebook lead generation campaign to promote their Black Friday sale, creating an engaging lead form integrated into Facebook Ads Manager to capture customer data and drive early access sign-ups.

Objectives

Our goal is to create thoughtful, functional, and aesthetically balanced spaces tailored to the needs and lifestyles of our clients.

The Company

Urban Decay is a renowned cosmetics brand, established in 1996, that has made a name for itself by offering high-quality, innovative makeup products designed for those who seek edgy, bold, and unconventional beauty. With a diverse range of products, from eyeshadows and lipsticks to foundations and primers, Urban Decay caters to a wide array of tastes and preferences, making it a favorite among makeup enthusiasts and professionals alike.

Goals & Objectives

Urban Decay warmly invited customers to join their exciting lead generation campaign on Facebook, promoting their fabulous Black Friday sale. By signing up for the early access list, customers could be among the first to discover exclusive deals and enjoy a head start on snagging amazing discounts during this special event!

Our Approach

Urban Decay effectively harnessed the power of Facebook's lead form integration to create an engaging form for collecting necessary customer data. Once the form was crafted, it was automatically forwarded to their Facebook Ads Manager. From there, their marketing agency seamlessly incorporated the form into their ad campaigns for optimal impact.

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HowWe did it

Integrated their social accounts

Linked their Facebook account to the digital platform so that they could create and launch campaigns through the platform

Live Campaign Monitoring

Monitored live analytics and performance data once the campaign went live.

Urban Decay Lead Form

Urban Decay utilised the provided tools and collaborated with their team to create an engaging and effective lead form.

Results

Urban Decay experienced high engagement rates and reduced acquisition costs during its campaign. Impressively, they also attained a substantial number of new customers, showcasing the campaign's overall success.

4000+

Leads generated

1,465,296

Impressions

98%

New customers

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