How Armani Beauty built a smart recommendation tool for their customers

Armani Beauty launched an interactive Shade Finder microsite to promote their expanded Luminous Silk Foundation range, collecting customer data and recommending personalized shades across multiple channels—recreating the in-store experience online with speed and efficiency.

Objectives

Our goal is to create thoughtful, functional, and aesthetically balanced spaces tailored to the needs and lifestyles of our clients.

The Company

Armani Beauty is a prestigious cosmetics and fragrance line by the iconic Italian fashion house, Giorgio Armani. Launched in 2000, the brand embodies the sophistication, elegance, and timelessness associated with Armani's fashion designs. Armani Beauty offers a curated selection of high-quality makeup, skincare, and fragrances that cater to both men and women.

Goals & Objectives

Armani Beauty sought to expand their Luminous Silk Foundation collection by offering an increasing number of shades. To boost online sales, they aimed to develop a tool capable of gathering customer input and suggesting suitable shades in return - this is known as a Shade Finder. Their goal was to recreate the in-store experience online in a time-efficient and cost-effective manner. In addition to this, they wanted to increase customer data collection and promote their content across several channels

Our Approach

Our platform features a design studio that enables brands to create various interactive interfaces effortlessly, using an intuitive drag-and-drop functionality. Armani Beauty's team efficiently built an interactive microsite, which recommended one of 40 different foundation shades, in just a few hours. Moreover, they simultaneously deployed this tool across multiple channels using our platform, resulting in significant time, resource, and cost savings.

Book a Demo

Results

Armani Beauty was able to save costs and collect useful first-party data on their customers. in addition to this, they provided a unique personalised experience across several channels.

10x

Reduction of deployment costs due to removal of multiple vendors, enabling a smaller investment for larger outcomes

85%

Marketing opt-in vs 50% Odore benchmark

150k

First-party data points gathered

Other Case Studies

Launching a Viral Moment with a Creator Challenge

A prestige fragrance brand was preparing to launch a limited-edition scent and wanted to generate buzz beyond traditional PR and influencer seeding. They worked with Odore to launch a creator challenge designed to go viral, using storytelling and aesthetic-led content to drive shareability.

Fragrance

U.S.

View Case

Turning Superfans into Brand Advocates

A cult-favourite haircare brand wanted to deepen its connection with loyal customers by giving them a platform to become true brand ambassadors. Rather than focusing on paid influencers, the brand partnered with Odore to identify real superfans and activate them through creator-style content missions

Haircare

View Case

Scaling Global Advocacy Across 30+ Markets

A premium cosmetics brand sought to activate its global creator community to support the relaunch of a bestselling product line. With distribution spanning globally, the brand needed a way to streamline creator engagement, amplify social buzz, and generate authentic content that resonated locally but felt globally cohesive

Colour Cosmetics

Global

View Case

View All Cases