How Garnier increased online reviews for their product

Garnier launched a TikTok sampling campaign to promote their Hair Mask, using a custom microsite to engage a younger audience and incentivize reviews through product samples.

Objectives

Our goal is to create thoughtful, functional, and aesthetically balanced spaces tailored to the needs and lifestyles of our clients.

The Company

Garnier is a globally recognised brand in the beauty and skincare industry, founded in France in 1904. With a strong focus on harnessing the power of nature, Garnier combines natural ingredients and cutting-edge research to develop high-quality, affordable, and eco-conscious products. The brand offers a diverse range of hair care, skincare, and beauty products, catering to various needs and preferences.

Goals & Objectives

Garnier aimed to generate reviews for their popular Hair Mask product by targeting TikTok as their chosen platform. They sought to create an interactive experience by incorporating engaging content in their ads, which would appeal to and engage a younger audience.

Our Approach

To encourage customers to leave a review, Garnier offered a sample as an incentive. They developed a microsite using our design studio and then integrated it into their TikTok ads.

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HowWe did it

Data Collection Strategy

We advised Garnier on the best data collection form design to optimise engagement.

Email Flow

The customer data gathered from this experience was stored on the Odore platform, enabling future retargeting and segmentation.

Design & Build

Garnier developed the microsite using our design studio - they also designed the review emails on our platform. They then launched and monitored the campaign.

Results

This approach was highly successful, providing Tata Harper with detailed insights into its customers. The team encountered some surprising results, which helped them refine their overall marketing strategy.

61%

Of their customers were worried about ageing skin.

80%

Opt-in rate

97%

Completion rate

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