Through the Odore platform, Quentin (Senior Media Manager @ Lancôme) & Isabella (Senior Account Manager @ Odore) collaborated to develop the La Vie Est Belle fragrance finder using Odore’s drag-and-drop builder. This feature allows for the creation of bespoke fully customisable microsites without any code needed, which proved invaluable in perfecting the brand’s design in a short period of time. Not only did this enable us to optimise the customer journey for desktop, mobile and tablet users, but also increased product awareness by educating users about the notes in each fragrance.
The integration with L’Oreal's CRM enabled Odore to effortlessly channel leads from Meta and TikTok into Lancôme’s new customer welcome sequences via the CRM. This allowed Lancôme to continue to remarket to customers after the campaign, ensuring their brand was top of mind, and nurture them through the marketing funnel.
After customers received a sample within the comfort of their own home, Odore requested customers to share their feedback on the sample they received. These high-quality reviews were generated and syndicated via BazaarVoice across all retailer sites where Lancôme products were sold.
Odore's invaluable expertise in campaign best practices played a pivotal role in creating captivating campaign assets and user experience to engage with their target audience on both Meta and TikTok. The lead ads featured videos showcasing the notes of the new rose extraordinaire fragrance, followed by an offer of a complimentary sample. This effectively raised awareness of the new fragrance.
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