How SENSAI Used Odore to Enhance Online Presence and Drive New Leads

SENSAI embarked on a journey to enhance its online presence across key European markets - the UK, Italy, and Germany. The brand sought to leverage Odore’s expertise in digital sampling and acquisition campaigns to drive new leads, enhance brand and product awareness, and ultimately boost sales through its recently launched e-commerce site.

The Company

SENSAI is a Japanese skincare brand known for its philosophy of ‘Living mindfully in grace'. The Sense and Science of Japan. Celebrating the beauty of life, embraced by silk, enlightened deep from within.

Koishimaru Silk

‍The precious signature ingredient of SENSAI

"Throughout Japanese history, Koishimaru Silk is highly reputed as an exceptionally light and radiant silk once reserved only for the Imperial family. To this day, Koishimaru Silk remains to be the most precious type of silk. The House of SENSAI discovered the youthful silky hands of the silk weavers"

Strategic Approach and Campaign Launch

Understanding SENSAI’s objectives, Odore recommended a multi-channel strategy centred around bespoke branded micro-sites. These micro-sites served as a unified platform for customer experiences across paid media and Direct-to-Consumer (D2C) channels, including Facebook, Instagram, and influencer campaigns. The strategy was designed to streamline the customer journey, making it easy for users to engage with the brand and its products, as well as capture the preferences of new customers.

The campaign utilised link ads to direct potential customers to the micro-sites, where they could learn more about SENSAI’s products, particularly the Double Moisturising routine and the Cellular Performance Extra Intensive Eye Cream. A short questionnaire on the micro-site helped capture valuable data on brand awareness and consumer preferences, informing future marketing efforts and allowing the brand to personalise customer communications.

How we did it

EXECUTION

The campaign’s execution saw the creation of engaging content and assets, optimised for each channel. Influencer partnerships and social media ads played a significant role in reaching the target audience, complemented by a pop-up on the D2C site that encouraged sample claims from high-intent customers. This integrated approach ensured a consistent brand experience and maximised upon SENSAI’s objectives.

CUSTOMER ENGAGEMENT AND DATA COLLECTION

The campaign's emphasis on generating high-quality product reviews and collecting actionable customer data was pivotal. The Odore platform's seamless data collection from various channels ensured a comprehensive database of engaged leads. This rich data set was crucial for tailoring subsequent nurture campaigns, and enhancing the overall customer experience.

Results

17,500

New customers were reached across the target regions, a 25% increase compared to previous industry benchmarks.

30%

above industry benchmarks, over 2,000 contactable leads were generated.

26%

increase in newsletter sign-ups, exceeding averageindustry growth rates by 20%.

40%

higher engagement rate compared to industry averages was highlighted by the campaign, with 964 new reviews generated.

"Our campaigns with Odore have been effective and insightful for our e-commerce business. Their platform and UI builder is simple to use and provides thoughtful reporting. Their service is excellent, and our account manager is there every step of the way to support. We look forward to more innovative and engaging campaigns together!"

‍Karla Lucci

digital marketing and crm coordinator

Conclusion
The partnership between SENSAI and Odore marked a significant milestone in SENSAI’s digital marketing strategy. The success of the campaign underscored the effectiveness of targeted digital sampling and multi-channel marketing in driving brand awareness, customer engagement, and sales.

Looking ahead, SENSAI plans to continue its collaboration with Odore, focusing on creating engaging campaigns that resonate with their audience. The brand is committed to exploring new opportunities to further enhance customer engagement through innovative approaches.

Learn more about how Odore can help you launch your best ever product sampling campaigns.

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