Journal
Working notes on creator marketing.
Short notes from the Odore team on launching creator communities, reviewing posts, shipping kits, disclosure and handover, for brand and agency teams.
Latest notes
How the work runs.
The rest of the notes: vetting creators, reviewing posts, shipping kits, disclosure and handover, written for brand and agency teams.
Creators,
How to vet creators before you invite them: a checklist
Read Content and review,The queue is the real cost of creator marketing
Read Fulfilment,Shipping creator kits to 63+ markets: what breaks, and what we do about it
Read Content and review,Gifted or not gifted: how disclosure changes what you ask a creator for
Read Launch,Handover: what a brand team needs to run its creator community
ReadFrom the archive.
84 articles from 2023 to 2025 on product sampling, influencer marketing and advocacy. Each one is marked with the date it was first published.
Social media marketing,
How effective is influencer marketing? Insights & strategies
Read Social media marketing,How influencer endorsements elevate social proof marketing
Read Social media marketing,The ultimate guide to nano influencers: how to leverage their power for your brand
Read Social media marketing,Micro vs. macro influencers: which is best for your brand?
Read Social media marketing,Micro-influencers: how collaborations and partnerships boost your brand
Read Customer engagement,How to find and engage authentic advocates for your brand
Read Customer engagement,Inspire brand advocacy to elevate your marketing strategy
Read Customer engagement,How to secure long-term visibility by creating an effective brand advocacy strategy
Read Social media marketing,How to build the ultimate beauty brand campaign and leverage social media
Read Marketing strategy,How successful is influencer marketing?
Read Marketing strategy,How to start a brand ambassador programme
Read Social media marketing,The importance of cultivating long-term influencer relationships in the beauty industry
Read Social media marketing,The intersection of influencer marketing and social commerce: a new era of brand growth
Read Customer engagement,Leveraging user-generated content to drive brand loyalty in beauty advocacy
Read Beauty,The role of advocacy communities in driving product innovation in the beauty industry
Read Social media marketing,Nano-influencers vs. mega-influencers: which strategy is right for your brand?
Read Social media marketing,The power of peer influence: how micro-communities are shaping purchasing decisions
Read Customer data,The role of data in building a successful beauty advocacy community
Read Beauty,Advocacy in action: how beauty brands use exclusive communities to drive organic growth
Read Beauty,The importance of transparency in beauty advocacy
Read Social media marketing,From likes to loyalty: the role of social commerce in building stronger brands
Read Social media marketing,The role of data in personalising beauty brand advocacy
Read Social media marketing,The role of emotional connections in beauty advocacy communities
Read Social media marketing,The evolution of beauty advocacy: from word of mouth to digital communities
Read Social media marketing,How beauty brands can leverage advocacy communities to drive sustainable practices
Read Social media marketing,How beauty brands can leverage micro-moments for advocacy campaigns
Read Social media marketing,The power of user-generated content in beauty advocacy
Read Customer engagement,Building authentic beauty advocacy communities: the power of nano influencers
Read Product sampling,A/B testing for even better beauty sampling campaigns
Read Customer data,Unleashing the power of data: a roadmap for your beauty brand
Read Beauty,Creative marketing strategies for skincare samples
Read Product sampling,Email best practice for sampling campaigns
Read Marketing strategy,Product sampling throughout the marketing funnel
Read Product sampling,What is digital product sampling?
Read Customer data,Zero-party data: a guide for marketers
Read Marketing strategy,Here's how to market a product and start driving sales
Read Marketing strategy,Understanding attribution for product marketers
Read Customer engagement,Complete guide to reactivation campaigns
Read Customer engagement,Creating and launching a customer retention campaign
Read Marketing strategy,How to plan a good campaign flow
Read Marketing strategy,Evaluating product-market fit: a detailed guide
Read Social media marketing,Insta, TikTok or YouTube? Which is the best influencer platform?
Read Social media marketing,How to properly market your product on TikTok
Read Marketing strategy,How to do product market research
Read Customer engagement,The best way to handle bad product reviews
Read Product sampling,Guerrilla marketing strategies for product sampling
Read Customer data,Product sample questionnaire
Read Product sampling,Product sampling: the pros and cons
Read Product sampling,10 great examples of product sample marketing
Read Beauty,3 ways sustainability impacts the beauty industry
Read Marketing strategy,A guide to marketing in different countries
Read Product sampling,A guide to sample marketing
Read Customer data,Are brands really segmenting?
Read Beauty,Beauty tech was transforming the industry: the pandemic made it a revolution
Read Customer engagement,Considering the customer journey in beauty marketing campaigns
Read Product sampling,Crafting the perfect follow-up email for your sampling campaigns
Read Product sampling,Effectiveness of free product samples
Read Customer engagement,Enhancing the digital customer experience with prize incentives
Read Product sampling,Everything to consider for smooth sample fulfilment
Read Beauty,What Hailey Bieber’s Rhode launch teaches beauty marketers
Read Beauty,How beauty sampling has evolved and its role in marketing
Read Customer data,How brands are using personalisation to build customer relationships
Read Customer engagement,How can beauty tech enable a richer customer experience?
Read Beauty,How do the logistics of beauty sampling work?
Read Marketing strategy,How to build a good product marketing strategy
Read Beauty,How to calculate the ROI of a beauty marketing campaign
Read Social media marketing,How to combine influencer and product sample marketing
Read Beauty,How to market beauty products on social media
Read Beauty,How to successfully launch new beauty products
Read Beauty,Innovation in the beauty industry and pioneering change
Read Marketing strategy,Marketing to the generations: Generation Alpha
Read Beauty,Multi-channel marketing in the beauty industry
Read Product sampling,Beyond samples: a new approach to fragrance marketing
Read Beauty,New generations and the beauty industry
Read Marketing strategy,Product campaign measurement guide
Read Marketing strategy,Retail digital transformation
Read Product sampling,The importance of beauty samples in a digital world
Read Beauty,The ingredients to a successful beauty brand social presence
Read Marketing strategy,The power of word of mouth marketing in the beauty industry
Read Product sampling,Tips on getting feedback from customers on sampling campaigns
Read Marketing strategy,Tips to make the best product launch possible
Read Marketing strategy,What is experiential marketing?
Read Customer engagement,Why small brands are falling behind in the race for personalisation
Read Marketing strategy,Word-of-mouth marketing explained
Read84 articles