Recommendation Tools

How Armani Beauty built a smart recommendation tool for their customers

The company


Armani Beauty is a prestigious cosmetics and fragrance line by the iconic Italian fashion house, Giorgio Armani. Launched in 2000, the brand embodies the sophistication, elegance, and timelessness associated with Armani's fashion designs. Armani Beauty offers a curated selection of high-quality makeup, skincare, and fragrances that cater to both men and women.

Goals & Objectives


Armani Beauty sought to expand their Luminous Silk Foundation collection by offering an increasing number of shades. To boost online sales, they aimed to develop a tool capable of gathering customer input and suggesting suitable shades in return - this is known as a Shade Finder. Their goal was to recreate the in-store experience online in a time-efficient and cost-effective manner. In addition to this, they wanted to increase customer data collection and promote their content across several channels

Our approach


Our platform features a design studio that enables brands to create various interactive interfaces effortlessly, using an intuitive drag-and-drop functionality. Armani Beauty's team efficiently built an interactive microsite, which recommended one of 40 different foundation shades, in just a few hours. Moreover, they simultaneously deployed this tool across multiple channels using our platform, resulting in significant time, resource, and cost savings.

How we did it

Post campaign analysis

Armani Beauty was able to save costs and collect useful first-party data on their customers. in addition to this, they provided a unique personalised experience across several channels.


Reduction of deployment costs due to removal of multiple vendors, enabling a smaller investment for larger outcomes


Marketing opt-in vs 50% Odore benchmark


First-party data points gathered

Landing page
Question 1:10
Product Recommendation