Digital Competitions

How Urban Decay used Odore to drive awareness around Black Friday

The company


Urban Decay is a renowned cosmetics brand, established in 1996, that has made a name for itself by offering high-quality, innovative makeup products designed for those who seek edgy, bold, and unconventional beauty. With a diverse range of products, from eyeshadows and lipsticks to foundations and primers, Urban Decay caters to a wide array of tastes and preferences, making it a favorite among makeup enthusiasts and professionals alike.

Goals & Objectives


Urban Decay warmly invited customers to join their exciting lead generation campaign on Facebook, promoting their fabulous Black Friday sale. By signing up for the early access list, customers could be among the first to discover exclusive deals and enjoy a head start on snagging amazing discounts during this special event!

Our approach


Urban Decay effectively harnessed the power of Facebook's lead form integration to create an engaging form for collecting necessary customer data. Once the form was crafted, it was automatically forwarded to their Facebook Ads Manager. From there, their marketing agency seamlessly incorporated the form into their ad campaigns for optimal impact.

How we did it

Post campaign analysis

Urban Decay experienced high engagement rates and reduced acquisition costs during its campaign. Impressively, they also attained a substantial number of new customers, showcasing the campaign's overall success.


Leads generated




New customers

Meta ad
Lead Form Intro
Contact Page