Product Sampling

How YSL Beauty used Odore to increase sales conversions for their hero fragrance

The company

YSL Beauty (a L’Oreal Luxe brand) is an international beauty brand known for their iconic range of luxury fragrances, skincare, makeup, and gifts for both men and women.

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Goals & Objectives

The YSL team have been working with Odore on multi-channel sampling campaigns for their range of luxury products.In order to explore a sampling opportunity with their own website visitors, it was crucial to ensure that only highly engaged users with genuine purchase intent were able to claim samples.The new Odore website tracking pixel was developed for exactly this purpose and was deployed during this campaign.

Our approach

How we did it

CAMPAIGN BUILDER

The YSL team used the drag-and-drop campaign builder in the Odore platform to create the user experiences and emails that made up the campaign. This ensured that the entire customer journey was bespoke, branded and cohesive, creating an immersive customer experience.

strategy

LINK ADS & EMAIL

Using Link Ads for this campaign allowed YSL to display the campaign on their D2C website, while still benefiting from the technology of an Odore hosted campaign. Automated follow up messages have no delay, meaning no lost opportunities for customer relationships.

strategy

WEBSITE PIXEL & CRM INTEGRATION

The pixel technology ensured that only genuine, high-intent customers were able to claim a sample. Leads generated were pushed to the YSL CRM system in real time, giving the brand full ownership of their customer data.

strategy

CAMPAIGN BUILDER

strategy

LINK ADS & EMAIL

strategy

WEBSITE PIXEL & CRM INTEGRATION

strategy

Post campaign analysis

The campaign was able to increase the quality of leads generated using the Odore pixel technology, and successfully engage a high number of new-to-channel customers on the brand site.