Product Sampling

How YSL Beauty used Odore to increase sales conversions for their hero fragrance

The company


YSL Beauty (a L’Oreal Luxe brand) is an international beauty brand known for their iconic range of luxury fragrances, skincare, makeup, and gifts for both men and women.

Goals & Objectives


The YSL team have been working with Odore on multi-channel sampling campaigns for their range of luxury products.In order to explore a sampling opportunity with their own website visitors, it was crucial to ensure that only highly engaged users with genuine purchase intent were able to claim samples.The new Odore website tracking pixel was developed for exactly this purpose and was deployed during this campaign.

Our approach

How we did it

Post campaign analysis

The campaign was able to increase the quality of leads generated using the Odore pixel technology, and successfully engage a high number of new-to-channel customers on the brand site.


based on purchases within 30 days of recieving a sample


of customers who recieved a sample purchased a full-sized product


of users were new customers to the YSL database